THE MARRAKECH COFFEE and TEA FESTIVAL 2025

What if we told you that one of the world’s most exciting coffee and tea experiences is happening in the middle of a Moroccan city that already feels like a dream? Morocco is famous for its rich culture and warm hospitality, but Marrakech is something else entirely. With its magical streets, golden lights, and unforgettable atmosphere, the city pulls you in from the very first moment.

And this year, the excitement is even bigger. Lovers.coffee is happy to announce that the Marrakech Coffee and Tea Festival 2025 is officially happening, bringing three days of flavors, creativity, workshops, competitions, and global coffee culture to this beautiful city. Whether you love coffee, enjoy tea, or simply want a unique travel experience, this festival is something you won’t want to miss.

AFRICA’S LARGEST COFFEE AND TEA EVENT

The Marrakech Coffee and Tea Festival 2025, happening from December 6 to 8 at Mossalla Sidi Amara in Marrakech, is set against the stunning backdrop of the Atlas Mountains, making it one of the most beautiful festival locations in the world. This three-day international event celebrates the rich cultures and traditions of both coffee and tea.

The festival is attracting global professionals, enthusiasts, manufacturers, producers, and suppliers, creating an incredible space for anyone who wants to explore fast-growing markets in the MENA and African regions. It’s a rare chance to connect with new businesses, discover trends, and experience the global drink industry in one place. 

Visitors will find a huge variety of products, from specialty coffee and premium tea to chocolate, pastries, desserts, and ice cream, all showcased under one roof. Every part of the festival is designed to highlight taste, creativity, and innovation. 

A special highlight this year is that Rwanda will be the Guest of Honor, presenting its world-renowned coffee and tea through a dedicated national pavilion. Many other countries are also preparing to join with their own pavilions, making the event even more international and full of opportunities. 

With 150+ exhibitors, 30,000 attendees, and major competitions like the Moroccan Coffee and Tea Masters Championship and the Moroccan Barista Championship, the festival is full of excitement. It will also feature 100+ speakers who will deliver keynotes, seminars, and hands-on workshops, perfect for learning and growing in the coffee and tea world.

What You’ll Experience at the Marrakech Coffee and Tea Festival 2025

➢ Exhibitors’ Stands

Showcasing coffee, tea, chocolate, desserts, ice cream, beverages, and professional equipment for baristas, businesses, and beginners.

➢ Tasting & Competitions

Live National Coffee & Tea Championship featuring Morocco’s top baristas and tea sommeliers competing for national titles.

➢ Conferences & Seminars

Experts discuss sustainability, industry trends, innovation, business strategies, and consumer behavior shaping the future of coffee and tea.

➢ Workshops & Masterclasses

Hands-on sessions covering brewing, roasting, tea blending, latte art, and essential skills for professionals and enthusiasts.

➢ Networking Lounges

VIP, B2B, and Media Lounges offer direct access to industry leaders, brands, investors, and collaborators.

➢ Art & Culture

Art gallery featuring Moroccan artwork inspired by coffee, tea, tradition, and local culture.

➢ Live Music & Entertainment

Daily performances, cultural shows, and entertainment create a vibrant, festival-like atmosphere.

➢ Meet the Media

National TV, radio, magazines, newspapers, and top influencers will be on-site to cover the event.

➢ The Sahara Concert

A grand musical celebration marking the 50th anniversary of the Green March, happening on November 1st.

Become an exhibitor at the Marrakech Coffee and Tea Festival 2025

The Marrakech Coffee & Tea Festival, organized by Majestic Events, is a major gateway to the fast-growing MENA and African coffee and tea markets, attracting 30,000+ professionals.

Why Become an Exhibitor?

➢ Showcase Your Brand Globally

Present your products to thousands of industry professionals, buyers, distributors, and café owners from Morocco and international markets.

➢ Stand Out Among Hundreds of Exhibitors

Boost visibility through product launches, tastings, live demos, competitions, and direct consumer engagement.

➢ Promote Your Products in Keynotes

Register for keynotes or seminars to highlight your brand, expertise, and innovations to a focused audience.

➢ Participate as Sponsor, Exhibitor, or Buyer

Choose the role that best fits your goals and engage directly with decision-makers and industry leaders.

➢ Enjoy Marrakech as a Business Destination

Experience one of the world’s most visited cities while networking with professionals in a growing industry.

➢ Access Key Markets Across MENA & Africa

Expand your business through networking with top buyers, distributors, importers, and hospitality brands.

➢ Gain Strong Media Exposure

Benefit from national and international media coverage through TV, radio, magazines, newspapers, and influencers.

➢ Build Powerful Long-Term Partnerships

Connect with industry stakeholders, strengthen your business network, and create lasting collaborations.

⭐ Want to Exhibit at the Festival?

Become part of this international event and showcase your brand to thousands of professionals. If you want to become an exhibitor, visit here.

Why Sponsor the Marrakech Coffee and Tea Festival 2025?

Sponsoring the festival offers powerful brand exposure, premium visibility, and direct access to thousands of coffee and tea professionals from Morocco, Africa, and global markets.

Why Become a Sponsor?

➢ Unmatched Brand Visibility

Gain strong exposure through on-site branding, official materials, digital campaigns, and national media coverage.

➢ Engage With Industry Leaders

Network directly with top buyers, distributors, café owners, roasters, tea experts, and decision-makers.

➢ Premium Marketing Opportunities

Access exclusive advertising across digital, print, and event platforms for maximum impact.

➢ Position Yourself as an Industry Leader

Show your commitment to innovation and growth within the coffee and tea industry.

➢ Strategic Investment for Growth

Sponsorship boosts visibility, expands market reach, and unlocks new business opportunities.

Sponsorship Packages

➢ Diamond Sponsor

Official naming rights, premium brand visibility, international media mentions, VIP access, co-hosting a conference, and exclusive interviews.

➢ Gold Sponsor

Naming rights for a festival zone, logo on communication materials, speaking opportunity, VIP access, social media promotion, and brand activations.

➢ Silver Sponsor

Logo on signage, competition sponsorship, workshop hosting, VIP access, social media mentions, and post-event report visibility.

➢ Additional Sponsorships

Branding on lanyards, goodie bags, competitions, the media lounge, the VIP lounge, magazines, catalog ads, and more.

Interested in Becoming a Sponsor?

Become part of one of the biggest coffee and tea events in the region. If you want to become a sponsor, visit here.

Types of Visitors You’ll Meet at the marrakech coffee and tea festival 2025

The Marrakech Coffee & Tea Festival attracts a wide and diverse audience from the worlds of coffee, tea, pastries, chocolate, and gourmet desserts. While the event focuses on coffee and tea, it also celebrates many complementary products, making it a must-visit for both professionals and passionate enthusiasts.

➢ Industry Professionals

Producers, roasters, baristas, tea sommeliers, chocolatiers, bakers, restaurateurs, hoteliers, importers, exporters, and franchise owners from CHR (Café–Hotel–Restaurant) sectors.

➢ Investors & Startups

Entrepreneurs, wholesalers, and investors looking for new business partnerships, market opportunities, and innovative brands.

➢ Experts & Enthusiasts

Coffee and tea lovers, food explorers, and connoisseurs are excited to learn about new trends, methods, and artisan creations.

➢ General Visitors & Travelers

A wide audience of curious visitors, amateurs, food lovers, and tourists eager to explore the world of coffee, tea, chocolate, and gourmet desserts.

National Barista Championship at the marrakech coffee and tea festival 2025

The National Barista & Tea Masters Championship is one of the main highlights of the Marrakech Coffee & Tea Festival 2025. It brings together Morocco’s top baristas and tea specialists as they compete across multiple brewing methods, including Espresso, Turkish Coffee, Arabic Coffee, Moka Pot, AeroPress, Latte Art, signature coffee drinks, Traditional Moroccan Tea, Green Tea, Matcha, and herbal infusions.

A panel of international expert judges will carefully evaluate each competitor. They will score performances based on technical skill, taste quality, creativity, presentation, and consistency, ensuring a fair and highly professional competition.

Winners will earn the prestigious titles of Best Barista of Morocco 2025 and Best Tea Master of Morocco 2025. Along with these titles, they will receive prizes, sponsorship opportunities, and strong industry recognition that can help elevate their careers.

Venue Composition of the marrakech coffee and tea festival 2025

➢ VIP Lounge

Exclusive area for premium guests, sponsors, and industry leaders to relax and network comfortably.

➢ B2B Lounge

Dedicated space for business meetings, brand partnerships, and professional networking.

➢ Media Lounge

Workspace for journalists and influencers with Wi-Fi, workstations, press kits, and interview areas for smooth event coverage.

➢ Art Gallery

Showcases Moroccan artwork and creative pieces inspired by coffee and tea culture.

➢ Music Stage

Live performances, cultural shows, and a special concert celebrating the 50th anniversary of the Green March.

➢ Food Court

Offers Moroccan specialties, desserts, pastries, street food, and artisanal beverages for a diverse culinary experience.

Conclusion

The Marrakech Coffee and Tea Festival 2025 is more than an event; it’s a complete experience for coffee lovers, tea enthusiasts, professionals, and curious visitors from around the world. From workshops and competitions to cultural performances, art displays, and global exhibitors, the festival brings together everything that makes the world of coffee and tea special.

With its stunning venue, international guests, and exciting program, this festival is the perfect chance to learn, connect, taste, and explore. Whether you’re a business owner, a barista, an investor, or simply someone who enjoys a great cup, Marrakech is the place to be this year.