Starbucks Unveils New Pumpkin Spice Line Ahead of Fall 2025

Fall is here, and with it comes the coffee world’s most talked-about seasonal favorite: Pumpkin Spice. This year, Starbucks and other major coffee chains are making headlines with their new twists on the autumn classic.

Why Pumpkin Spice Still Rules

The National Coffee Association (NCA) lists seasonal flavors as one of the top U.S. coffee trends, with pumpkin, clove, and cinnamon leading the pack

Pumpkin spice continues to dominate because of:

• Social Media Buzz – Instagram and TikTok fuel seasonal hype.
• Nostalgia – It signals the start of fall.
• Exclusivity – Only available for a limited time.

Emerging Coffee Trends

This fall isn’t just about pumpkin. According to industry reports:

• Sustainable sourcing is becoming a selling point as consumers demand ethically grown beans.
• Functional coffee is on the rise, with adaptogens, protein, and collagen making their way into lattes.
• Ready-to-drink (RTD) fall flavors are growing, with canned pumpkin spice cold brews available in grocery stores.
• Tea crossover drinks (pumpkin matcha, pumpkin chai) show the blending of coffee and tea culture.

The Business Side of Pumpkin Spice

Pumpkin spice is more than just a trend; it’s a multi-billion-dollar seasonal industry. Market research shows pumpkin-flavored products generated over $800 million in U.S. sales in 2023, and coffee shops account for a major slice of that.

What It Means for Coffee Lovers

This year, expect bolder twists on fall favorites. Whether you’re sipping a hot pumpkin spice latte, trying a pumpkin matcha, or grabbing a canned cold brew on the go, 2025 is shaping up to be one of the most creative fall coffee seasons yet.