Counter Culture Coffee Review – Third Wave Coffee

Counter Culture Coffee Thumbnail

What’s the buzz in Durham? It’s Counter Culture Coffee!

In this Counter Culture Review, I will take you through everything that this sustainable coffee brand has to offer to its customers. So, let’s get started!


Counter Culture Coffee is a Durham-based coffee roastery that offers premium grade coffee for those who aspire to become a professional barista or want to improve their coffee craft. Their baristas are professionals: they spend hours perfecting the pour and have an obsession with consistency that borders on insanity.

Furthermore, each and every cup is made by hand, with full control over the time, temperature, and water flow of the brew cycle.

Counter Culture Coffee Review

Counter Culture Coffee has been on our radars for a long time, and for a good reason. They’ve been in the industry for over 25 years, and their focus on sustainability has made them an industry leader.

Brett Smith and Fred Houk founded this wholesale coffee company in 1995. Since then, they’ve focused on delivering sustainable and ethically sourced coffee to roasters throughout the United States. Their transparency report started in 2009, and since then, they’ve been releasing information on the company’s social impact, environmental impact, and supply chain management.

Counter Culture Coffee has stayed relevant by getting involved in pop culture despite being a classic coffee company. The company was featured in Kinfolk magazine and on the home design website Archdaily in 2017. And as mentioned above, it’s also incredibly popular across social media, with 143k followers on Instagram and nearly 40k likes on Facebook. Clearly, this classic coffee company shows no signs of slowing down!

Education Opportunities Provided by Counter Culture

There are very few brands in the world that can truly claim to be leaders within their niche. Counter Culture Coffee is one such company. It has managed to build an excellent impression among coffee connoisseurs for more than two decades!

Aside from offering specialty coffee, these exceptional coffee makers provide easy-to-follow brew guides, dynamic homebrew classes, training centers, and educational opportunities.

So, here’s a quick read on these fantastic finds in Counter Culture Coffee:

– Easy-to-follow Brew Guides

Rome wasn’t built in a day—and neither was the perfect cup of coffee!

To make sure you’re brewing at your best, it’s important to learn how your brewing equipment works, how many grounds to use with each type of brew method, and how to properly store your beans. That’s why their guides cover everything from buying the right tools for the job to keeping your coffee fresh for longer.

The Counter Culture team has shared a series of videos that teach viewers how to brew coffee like a professional. Their brew guides feature everything from French Press instructions to Aeropress hacks and How-To Videos about refining your grinds, preparing cold brews, and making single-serve coffee like a pro.

For more information, click here.

– Home Brew Classes

With the recent addition of home brewing classes provided by the Counter Culture Coffee Team, aspiring at-home baristas have the opportunity to learn how to prepare coffee like a professional in their own kitchens. Also, these classes will allow you to hone your skills and knowledge in the preparation of coffee.

In addition to this, Counter Culture also has training centers and resource centers to help you in various ways.

To register yourself, click here.

Counter Culture Coffee Report

Counter Culture Coffee reported that their coffee comes from three different places in three equal sizes (33%), including:

  • Idido, Ethiopia (Best known for making floral coffee)
  • Ngara, Kenya (best known for offering fruity, citrusy qualities)
  • San Miguel, Guatemala (best known for sweetness and acidity)

Where to Buy Counter Culture Coffee

If you want to upgrade your morning routine with delicious coffee and want to know where to buy counter culture coffee, you’re in luck. CounterCulture Coffee is a specialty coffee retailer that sells many different products from around the world. In addition, they offer some of their products through partnered retailers, including Amazon, Walmart, Target, and Whole Foods.

The two popular coffee blends offered by Counter Culture are:


counter culture apollo coffee

Counter Culture sources 100% of its Ethiopian coffee beans from Dambi Udo, Ethiopia. The coffee is silky and sweet, with floral, citrus, and spice notes. It is roasted to 72 levels based upon the Agtron roast level scale.

Moreover, Reddit users highly recommend this particular blend because it tastes good when it’s fresh and pairs well with baking spices.

For more information, click here.

Big Trouble

counter culture big trouble coffee

Big Trouble is a sustainable coffee blend that’s available year-round. This coffee features a round body with a caramelicious and nutty flavor. Moreover, the coffee is a blend of 50% Puente, Honduras coffee beans, 30% Elena, Guatemala coffee beans, and 20% Cueva, Colombia coffee beans. It has a balanced acidity level and a medium-to-full body.

For more information, click here.

My Verdict

I hope you like this brief Counter Culture Coffee Review.

If you have not cracked the code for the perfect cup of coffee yet, you might want to check out Counter Culture. The company is known for its consistently friendly and knowledgeable employees, excellent quality coffee beans, and a desire to create art through its small-batch roasting process.